People of the City’ is What’s On Africa’s version of the Proust questionnaire. We ask exciting people across the city a series of questions. They can answer as seriously or as flippantly as they like. Expect by the end, to have a slightly more personal connection with interesting personalities doing innovative things.

We connected with British-born Nigerian entrepreneur, film magnate and African start-up investor, Jason Njoku of iROKO TV. Jason will be the keynote speaker at Business Council for Africa’s exciting new conference Disruptive Technology in Africa on 7 September 2016.

How did you get here?

Blood, sweat and tears, baby

Are you stressed?

Not really

If not yourself, who would you be?

I’m happy being me

Which living person do you most admire?

My wife. She’s incredible. What she’s achieved professionally, as well as being the most amazing wife and mother, is nothing short of brilliant.

Which place do you call home – and why?

Lagos – it’s where my wife and children reside. I grew up in London, but when I moved back to Lagos in 2010, I made it my home.

What is a typical day in your life like?

Kids, work, work, work. I live on an airplane a lot of the time, so much of my time is simply in transit. People often think that my days are spent on film sets or attending red-carpet events, but the reality is the exact opposite. Most of the time, I’m in front of a computer, connecting with my teams, or doing deals, across different time zones around the world.

What’s the worst piece of advice anyone’s ever given you?

Get a job. Anyone who really knows me knows that I’m not an employable kinda guy.

Which film character do you most identify with?

Tony Stark of Iron Man

(Apart from religious texts) Name one book you think everyone should read?

Titan: The Life of John D. Rockefeller, Sr.

What is your idea of perfect happiness?


What quality do you loathe in other people?

Laziness. Hard work trumps everything. I meet a lot of aspiring entrepreneurs, who only want to work 9-5, and then wonder why their businesses aren’t growing. They just don’t work hard enough, or even smart enough.

What quality do you most admire in other people?


Jason Njoku is Founder and CEO of iROKO, the home of Nollywood content. He has pioneered the African digital content market by bringing Nollywood (Nigerian cinema) to a global audience, and in the process has raised over $35m in investment from international VCs, including Tiger Global, Kinnevik, RISE Capital and Canal+.


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